Blouin

I've never heard of Louise Blouin or ArtInfo, but this is an interesting blurb from the New York Post:
http://pagesix.com/2017/07/06/artinfo-used-fictional-bylines-after-outsourcing-staff-to-india/:

We’re told that after laying off staff, owner Louise Blouin outsourced the editorial to India. But to make it seem as if there were still a cosmopolitan staff, articles were given bylines with hilariously generic international names.

Outsourcing: It's not just in manufacturing and customer service.